It Started with a map...
In this new economy, over 70% of new home sales are completed by licensed real estate professionals working with pre-qualified prospective buyers. And while finding and selling pre-owned homes is relatively easy, finding new home inventory—to-be-builts, spec homes and condos notoriously difficult for agents and homebuyers alike. So we set out to make the new home buying process easier, more transparent, and a better proposition for all parties involved.
The challenges were numerous. Our research showed that agents wanted a system that was easy to use, accurate, regularly updated and comprehensive, with the entire new home inventory in one place. Builders wanted their inventory in front of agents the moment the agent had a qualified buyer on the hook. They also wanted the flexibility to update inventory instantaneously at an affordable price. And homebuyers wanted more detail to make smarter decisions about their new home.
We started with an interactive map. From there, we began packing on features to systematically address each of our target users’ pain points. We launched our test site in the state of Texas at a time when the economy and homebuilding industry produced the lowest amount of starts in the past decade. The result? We proved our business model. Our model thrived.
Today, Builders Update is the #1 source of new home inventory in the nation, with the most up-to-date and accurate information about to-be-built homes and condos available. The site is fast, easy to navigate, safe, and consolidates everything an agent needs to know in one location they can access 24/7. Our patented system grants builders the exclusive visibility to agents they’ve been asking for. And homebuyers now have unprecedented support, guidance and information to make informed decisions about the purchase of their dream home.
And we’re growing. Builders Update displays over 75,000 properties from more than 175 national and local builders in more than 100 metropolitan areas in the United States, and more inventory is added everyday.
BUILDERS UPDATE IS USED BY MORE VERIFIED REAL ESTATE AGENTS THAN ANY NEW HOME SITE ON THE INTERNET.
Builders Update continues to be a pioneer and a force for economic growth, helping America get back to work by promoting new home construction and facilitating strong, open and honest relationships among agents, homebuyers and builders.
